Dimexon celebrates the power of light in new rebrand

The diamond manufacturer celebrates its past and looks to the future on its 60th anniversary with a brand-new visual identity

By Amy Wakeham

Since it was founded in 1966, Dimexon has established itself as one of the world’s leading diamond manufacturers, supplying many of the top jewellery and watch brands. It has played a key role in leading the way across the diamond industry, in terms of both technical innovation and social and ethical action. 

To mark its 60th anniversary in business, the company has launched a new brand identity that both reflects its heritage and speaks to its future goals. The new visual identity is anchored in the concept of light, the defining characteristic of every diamond.

Light, evoked by the new logo, also symbolises Dimexon’s approach to transparency and responsibility: two values that sit at the heart of the company. The new colour palette, inspired by the colours of the sun, also underlines the connection between light, beauty and responsible practices.

“Light has always been at the centre of what we do. It defines the beauty of a diamond, but also the clarity and transparency with which we operate,” says Dimexon CEO and director Rajiv Mehta. “As we celebrate our 60th anniversary, our new identity reflects not a change in direction, but a clearer expression of who we are today.”

The rebrand comes at a time when both the diamond industry and customers are placing increased emphasis on transparency, traceability and accountability within the diamond supply chain. Through industry-leading traceability systems and ESG frameworks, Dimexon ensures every diamond it produces is supported by both technical excellence and responsible practices.

“I would like to take this moment to pause and reflect on the first 60 years of Dimexon with pride, gratitude and a deep sense of responsibility for what lies ahead,” says Dimexon chairman Pankaj Mehta, who founded the company in 1966. “The essence of the business remains unchanged: trust, integrity, craftsmanship. This is the guiding spirit of Dimexon, and that should never change.”

From left: Dimexon CEO Rajiv, founder Pankaj Mehta, and group director Vishal Mehta.

The rebrand will be introduced across all Dimexon touchpoints, including its digital platforms, communications and physical materials, over the coming weeks, including the launch of a new website at Dimexon.com.

The new look also reiterates the company’s aims of its future, and its continued partnerships with some of the world’s most prestigious brands. “Our new visual identity is designed to resonate with the sophisticated expectations of our luxury partners,” says Dimexon group director Vishal Mehta. “It is a key component of our long-term strategy, signalling our confidence in the future while remaining deeply connected to our foundational heritage.”

Main image: The new Dimexon logo, launched in 2026 to mark 60 years of the diamond manufacturer.