How to get your jewellery brand featured in the press

A free masterclass for emerging jewellers and makers with the Goldsmiths’ Centre

By Amy Wakeham

Getting press coverage is free – but that doesn’t mean there’s not a cost involved. To help jewellery designers and makers understand more about how they can get their jewellery brand featured in newspapers, magazines and other media, Rachael Taylor is running a free masterclass at the Goldsmiths’ Centre in March.

The talk is part of the organisation’s Getting Started programme, a free one-week introduction to business course for emerging jewellery designers and makers. Its aim is to help up-and-coming jewellers learn business essentials from industry experts and network with their peers and others in the industry, as well as offering opportunities to exhibit their work.

As part of the programme, jewellery journalist, editor and author Rachael Taylor is running a Working with the Press talk, in which she will share practical advice on how to successfully engage with journalists and generate your own media coverage.

This talk will cover:

• How to craft a compelling story that appeals to the press

• What journalists look for in a pitch (and what to avoid)

• How to maximise PR opportunities with limited resources

• The difference between editorial and advertising – and why it matters

• Tips for building valuable media relationships

The session is ideal for emerging jewellery designers and makers eager to grow their brand visibility and take control of their PR strategy.

Working with the Press will be held online on 11th March, 2026, from 11am-12pm. To access this talk, you must be part of the Getting Started Online 2026 cohort.