Copywriting and consultancy
Rachael Taylor is an expert copywriter, with an innate ability to capture just the right tone of voice for her clients. Her in-depth knowledge of the jewellery and watch worlds, and their products, coupled with her effortless, engaging style of writing and personable work ethic, has led to her services being in high demand.
Clients who have trusted Rachael to write for them include global players Rolex, Seiko, Rio Tinto, Dimexon, Mappin & Webb and Amrapali, as well as retailers Goldsmiths, Pragnell , Rivoli Jewellers, and John Pass, and independent designers Matturi, Andrew Geoghegan, Sia Taylor, K&Co London, Kimjoux and Eva Gems and Jewels. The jobs vary, from writing brand biographies and press releases (using her editor’s knowledge to ensure each pitch is perfect), to ghost writing speeches for chief executives and producing copy for websites, advertorials or marketing campaigns. She has even been known to create entire customer magazines and books for the right clients.
Rachael also offers consultancy for businesses both big and small. Her insider’s view of the jewellery industry and unrivalled access to its many facets make her ideally positioned to offer guidance on product trends, retail strategy, consumer insights and market influences. She can also offer advice on marketing elements such as branding, tone of voice and PR strategies.
With an unrivalled little black book of jewellery industry contacts, she is someone to turn to for advice on making new connections in the business. Whether a quick Zoom consultation, a full day’s package or an on-going partnership, Rachael is open to ideas and thrives on helping others succeed.
“Rachael gave me the measured advice and wisdom that I was seeking while single-handedly delivering some much needed knowledge that was both broad and deep. She’s an incredible ambassador for the industry and superbly connected. An all-round brilliant resource.”
— Rachel Gould, Hope & Fine
“It’s really important for us to stay relevant in the market by producing the right products. To this end, we get our trend analysis and independent reviews of our product range done by Rachael Taylor. She is invaluable at making sure that we stay at the cutting edge of jewellery design.”
— Independent jewellery brand and retailer