The 2026 NAJ Awards, the annual event run by the National Association of Jewellers, will be held on Thursday 8th October at the International Convention Centre (ICC) in Birmingham. The evening, supported by headline sponsor Curteis, will celebrate the exceptional people, innovative ideas and outstanding businesses that continue to elevate the UK jewellery industry.
The 2026 awards are now receiving nominations, with applications available until 1st August. Open to both established businesses and emerging talent, the awards highlight those who go above and beyond to deliver excellence and strengthen the wider trade community.
The awards are organised under three key pillars – Great Ideas, Great People and Great Businesses – which each feature a comprehensive range of categories to recognise the breadth of talent across the industry.
Great Ideas
Celebrating creativity and innovation
Collection of the Year
Community Engagement of the Year
ESG Initiative of the Year (sponsored by SGS)
Digital Engagement of the Year (sponsored by Squash Media Group)
Store Design of the Year
Great People
Recognising outstanding individuals
Customer Champion of the Year (sponsored by Cooksongold)
Designer of the Year (sponsored by National Business Register)
Rising Star of the Year (sponsored by British Academy of Jewellery)
Unsung Hero of the Year (sponsored by JQV Gemstones)
Workshop Professional of the Year (sponsored by At The Bench)
Great Businesses
Honouring businesses that set the standard
Bespoke Retailer of the Year (sponsored by Bespoke Quarter)
Jewellery Retailer of the Year (sponsored by Ti Sento)
Product Supplier of the Year (sponsored by The Jewellery Show)
Service Supplier of the Year
Team of the Year (sponsored by TH March)
Event Details
🗓️ Thursday 8th October, 2026
🕠 7pm-12am UK (BST)
📍 International Convention Centre (ICC) in Birmingham